Tobie

Recycling programs are not easy to get going. Sure there are always people willing to participate, but you need a lot of synergy to do any good. Have you considered how you are going to promote your new recycling program in your city or county? Have you sent out surveys to see if people will participate?

Have you lined up the necessary private industry companies to help you? Do the citizens in your area understand the value of recycling programs and the need to recycle in order to stop filling up our dumps and landfills?

One thing I recommend is using direct mail and direct mail marketing coupon packages to promote recycling programs. Reminding people to recycle is as important as setting up the program in the first place. I recommend sending direct mail out to all the people in your ZIP codes every three months. You must make it a habit for people to recycle.

Generally most people believe in recycling programs, but they need to see that the program is actually doing some good and feel like they are part of something larger than themselves. By reminding them over and over again you reinforce the reason for these recycling programs. Direct-mail marketing programs are by far the best way to do this. And I sincerely hope you will consider this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance in the Online Think Tank and solve the problems of the World; www.WorldThinkTank.net/